Production Process

• At the design phase, we look for ideas at our users, our team and look at our archives for notes and content.
• Then we search through literature, movies and games, to find out related material and we gather images and create moodboards.
• Finally, we conduct tests to listen, we scout for recording locations, and we discuss and vote how to proceed.

• We acquire sounds from field and studio recordings, sound synthesis, or hybrid methods that combine all of the above.
• Then we pass them through ingestion, which helps us to select and classify what we’ve got so far, and the we create a taxonomy for each product, based on the hierarchy of the original design.
• The selected sounds pass through refinement. This includes flattening of any non-linearities introduced on acquisition process, denoising, and dereverberation, so we have pure sounds to start developing them.

• Entering the preproduction phase, we start separating the content to usable parts, so we can produce it.
• Separation is very important for our ambience audio packs, as we extract one-shots, continuous (loops), noise prints (roomtones), and for any one-shots that was recorded with a Doppler effect, we create usable loops by removing it.
• Then, we rectify the samples, by compensating for the environment’s absorption. We process them through tonal balancing, to make them sound as natural as possible. Finally we expand their dynamic range, creating more contrast and detail.

Our production phase includes an iterative sound design model, based on a non-destructive workflow, that allows us to iterate freely.

• Creative transformations on pitch, timbre, and manipulation of time and space.
• Composition methods, like layering sounds, morphing between them, vocoding or convolving them, and setting interactions between them.
• And future-proof mixing using our True3D pipeline, that simulates position, distance, occlusion and motion.

All can happen at any time and we can interchange between them until we achieve the desirable result.

Finalization is the final phase before the audio asset pack gets published and reach the hands of our customers.

• We master the sounds according to our own AuthorNorm standards, that adhere to different specification for different classes of sound. This allows the end-user to use subtractive mixing, the fastest and most secure method of mixing audio.
• We review the content of each pack with critical listening and with tools that check the data integrity of the files.
• We organize the content in an ergonomic way, to make it easy to be used from any level of operator, trained or not trained, and from any media industry sector.
• We finally render everything, according to each retail platform standards, using state-of-the-art conversion tools, for crystal-clear quality and the highest possible fidelity for any format we choose.